![]() The key takeaway is that to grow a brand well, you contract the brand and work on that contracted market. A company is not a brand, and a brand should not be a company either. Book summaryĪl and Laura Ries mainly conveys the message of what is actaully detrimental to a brand. Thats when the true marketers come in, and not when interns ‘market’ for big corporations with exceptionally high advertisement budgets. ![]() However, try marketing for a startup with a budget of 0 dollars. Just look at the best entrepreneurs, they did everything on their own. I’ve always believed that marketing in university is full fluff, and you never, ever need a degree for that. The book is great and provides alot of insight into what true marketing is. Title : `The 22 immutable laws of branding` Reading Difficulty : `Very easy` Did I like it: `Definitely` Personal Views Book review: The 22 immutable laws of brandingįinally started reading regularly again.
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